Crossroads Destination Strategies
 

Our Focus: Small to Mid-Size Destinations
and Start-up Tourism Development Programs

Major destination cities and resorts.  Tourism bureaus with multi-million dollar budgets, advertising agencies, and huge staffs. They're out there and they do a great job -- and there are many excellent consulting firms that can and do assist them in their efforts.

But not everybody's "there", are they?  In fact, most communities and destinations are smaller and the agencies charged with the development of their tourism operate with smaller staffs and more limited resources.  At Crossroads Destination Strategies, we focus on and are specialists in meeting the unique needs of small to mid-size destinations and of those communities and organizations just beginning their tourism development activities.  Our goal is to bring you the same level of professional assistance and expertise that those larger destinations enjoy -- but uniquely tailored to meet your needs!


Affordably Priced

We've been there, done that (and have the t-shirt!)  We know what it's like to operate a tourism development program on limited resources.  And we understand how difficult it is to commit tens of thousands of dollars for consulting services, regardless of how necessary those services might be.

Because our focus is on meeting the needs of the small to mid-size destination, our fees are generally quite a bit lower than those of many other firms.  And this is one of those instances when you don't get what you pay for -- you'll actually get much more!  Our commitment to you is to deliver first-class, professional, and results-focused services at an affordable cost.

 

Our Services

Crossroads Destination Strategies offers a full range of consulting and development services for communities and destinations and for the agencies and organizations in those communities responsible for tourism development.

Destination Consulting

  • Destination audit and resource assessment
  • Destination research
  • Destination competitive analysis
  • Destination visioning
  • Destination strategic plan development
  • Destination marketing plan development
  • Destination product development planning
  • Destination branding

Community Support Development

  • Government Relations & Public/Private Joint Ventures
  • Team Building and Community Partnership Development
  • Community leaders/tourism stakeholders focus group and vision sessions
  • Economic Impact and ROI
  • Problem-solving facilitation
  • Community hospitality training

Specific Market Segment Marketing and Sales Planning

  • Leisure travelers
  • Heritage/Cultural tourism
  • Business travelers
  • Group Tours
  • Meetings/Conferences/Conventions
  • Sports Events
  • Agri-tourism

Marketing/Sales Tool Development

  • Literature/brochure assessment and recommendations
  • Advertising assessment and recommendations
  • Media plan development
  • Web site assessment and recommendations
  • E-marketing plan
  • Public relations plan
  • Travel writer relations
  • Trade shows

Destination Marketing Organization Consulting

  • DMO/CVB organizational assessment and recommendations
  • DMO/CVB business plan development
  • DMO/CVB financial plan development and budget control
  • DMO/CVB personnel policies & procedures
  • DMO/CVB executive search/placement

 

Contact us today
and see how Crossroads Destination Strategies can help you!

 

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