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We offer a full range of impactive, fact-filled, and entertaining key note speeches, seminars, and workshops, all custom tailored to meet your particular situation and/or need. Following is a partial list of topics:
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Putting "The Big MO" in Your DMO
Becoming a Destination "Management"
(not just "Marketing") Organization
Traditionally, the work of agencies charged with tourism development in a community has focused primarily on marketing activities such as advertising, promotion, and sales. And those functions are still vitally important! But in recent years that model had evolved, with CVB's and tourism agencies taking on new responsibilities such as special event planning and production, sporting event management, facility and venue management, hospitality industry workforce recruitment and training, the recruitment of film and television production, community-wide branding programs, economic development support, and tourism product development. This seminar looks at these emerging trends and provides proven methods to assist in the transition of agencies from Destination "Marketing" Organizations to Destination "Management" Organizations.
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Plan Your Work and Work Your Plan
Developing and Implementing Effective Destination Business, Management, and Marketing Plans
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Getting More Bang for Your Buck!
Simple and Effective Ways to Stretch Your Tourism Marketing Dollars
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Building A Successful Tourism Team
Making Believers and Partners Out of Government Leaders, Tourism Stakeholders, and the Community
It's the big game. The coach says this is one you have to win. And so he sends you -- the quarterback -- out on the field -- alone! No linemen, nobody to block the opposing team, nobody to throw the ball to! You survey the situation and very quickly realize that you're in deep trouble -- and you have absolutely no chance of winning. Sounds pretty far-fetched, doesn't it? And yet, many tourism agencies and those charged with leading those agencies sometimes feel just that way. In reality, successful tourism development programs require a "team" approach, where government leaders, the local tourism and hospitality industry, and citizens all realize the importance of tourism and actively participate in and support its development and growth. This seminar looks at effective ways to build that team through education, stakeholder involvement and buy-in, joint visioning and problem-solving, good public relations, the identification and utilization of your tourism "champions," and how to convert your "doubters and critics" into your "believers and cheerleaders."
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Where Do We Begin?
An Introduction to Destination Management and Marketing
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Your Past May Be Your Future
Effective Heritage Tourism Development
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What's In A Name?
Branding for Small and Medium Size Destinations
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Getting To Know You, Getting To Know All About You...
Tourism Research Methods for Small and Medium Size Destinations
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Shall We Dance?
A Different and Fun-filled Look at Effective Principles of Management
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Contact us today for more information about a speech, seminar, or workshop.
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